Greater Lakeland is currently home to about 826,323 residents and the corporate headquarters of Publix Super Markets, Inc., one of the largest grocery store chains and privately held companies in the country. The Lakeland MSA was ranked among the top 20 “Fastest-Growing Places in the US in 2024-2025” by US New & World Report. Publix Super Markets' corporate headquarters sits three miles north of the site and is the third largest private company in the United States with $42.4B+ in annual revenue. In Lakeland, Publix operates 1.5 million square feet of distribution space, numerous grocery stores, and manufacturing facilities that bring the number of direct employees to 15,360. Publix operates a distribution center that is less than six miles from the site and includes a frozen foods warehouse, dairy processing plant, federal credit unit, deli training center, and fresh kitchen. One mile west of the property is GEICO Insurance’s Corporate headquarters, which recently underwent a $12 million expansion and is home to 3,800 employees.