Being a Georgia resident for more than 50 years has equipped him with vast experience and knowledge with the demographic and psychographic profile of the Atlanta real estate market. Because of his precise understanding of all aspects in the real estate transaction, from contract law through creative financing, Russ has been able to manage extremely complex transactions with relative ease. Twenty-one years ago, Russ began his career in real estate as an investor. He originally got his license so he could have access to active inventory; however, clients started requesting assistance and his business quickly grew through referrals to the point where he no longer had time for investments. To maximize property exposure, Russ has an expert marketing plan centered around comprehensive internet marketing since more than 90% of all homebuyers start looking for their next home on the internet. His advertising scope is triple that of his next closest competitor. Daily follow up with all showings and website registration, along with advertising, is part of what makes it possible for Russ to sell 24 percent of his own listings.