Rafael Romero

JLL Retail Advisory professional focused on South Florida
Senior Vice PresidentLicense# BK3203090
JLLMiami, FL (305) 704-1403
ABOUT

Rafael Romero is responsible for business development, landlord, and tenant representation throughout Florida. He brings over a decade of experience to JLL’s dynamic retail team. Rafael is one of South Florida’s leading placemakers and specializes in creating and executing lease-ups for mixed-use and lifestyle projects. Rafael has helped shape and implement the vision of several projects by procuring and negotiating lease transactions with multiple award-winning chef-driven restaurant concepts, fitness operators, and complementary service providers. Prior to joining JLL, Mr. Romero was a Vice President at CREC, prior to which he was a Local Leasing Representative at Simon Property Group in Miami, Florida. During this time, his responsibilities consisted primarily of seeking retail tenants and negotiating lease terms for two of Simon’s high profile South Florida projects; Dadeland Mall and The Shops at Sunset Place. Prior to Simon Property Group, Rafael was a Commercial Associate with Terranova Corporation, leasing high profile projects such as CocoWalk and the Miami Marlins Ballpark. Romero is a five year veteran of the United States Navy, having served as a command Rescue Swimmer and Navigation Specialist onboard the USS Nashville (LPD-13) during three overseas combat deployments. He is a licensed Florida Real Estate Broker, an active member of the ICSC, a graduate and designee of the Certified Commercial Investment Member (CCIM) program, and a risk management expert licensed as a Florida General (Property & Casualty) and Surplus Lines agent. He has a BA in Liberal Arts from Florida International University and an MBA from the University of Miami. Expert resource in business news publications, including the New York Times, Miami Herald, USA Today, the South Florida Business Journal, and several others. Mr. Romero can be reached directly by email: Rafael.romero@am.jll.com

  • Specialties
    Investment Sales Broker, Landlord Rep (Retail), Tenant Rep
  • Languages
    English, Spanish
  • Markets
    South Florida
  • Property Types
    Office, Retail, Multifamily
  • Awards
    Costar Power Broker - 2018, 2020, 2021 2022 GlobeSt.com Retail Influencer Navy and Marine Corps Achievement Medal (2 Awards)
  • LinkedIn Profile
    Visit Site
  • Websites
  • Company Website
    Visit Site
  • Education
    MBA from University of Miami BA from Florida International University
  • Organizations
    CCIM - Certified Commercial Investment Member, NAR - National Association of Realtors


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