Mr. Atchison has financial, sales/marketing and general management skills. Joe’s last position in corporate America was as the President/CEO of a manufacturing company in Irvine, CA for 11 years. In that role he focused the company’s efforts on new product development (five patents issued), manufacturing efficiencies (gross margins increased from 23% to 52%) quality (achieved ISO9001 and QS9000 certifications), and a strong emphasis on sales, marketing and customer service resulting in double digit sales growth. Prior to that, he was the Chief Financial Officer of two publicly traded companies.