Jeff Blade
Jeff Blade joined Herff Jones as Chief Financial Officer and Chief Operating Officer. Blade will report to both Herff Jones President Steve Down and Varsity Brands Executive Vice President and Chief Financial Officer John Hutchinson. He will assume day-to-day responsibilities for finance, the execution of the corporate strategy and program management office in addition to owning the business processes supporting the company's transformation initiatives to drive commercial and operational success. Blade most recently served as Interim Senior Vice President and COO at Bradley University, where he was instrumental in helping the institution navigate through the strategic and tactical challenges of COVID-19. Jeff's tenure also includes top leadership roles with prominent international and national brands such as Vera Bradley and Steak 'n Shake, where he was integral in providing a seamless transition to the public offering for both. At Matilda Jane Clothing, Blade also helped transform the company's network of independent field consultants into industry leaders.
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