Erlina Othman was born and raised in Singapore and moved to San Francisco in 2007 for school. She interned with Tripping International (San Francisco office) and learned the analytics behind the workings of a tech company during the start of the boom in 2011. She joined the hospitality industry shortly after and managed the operations, marketing and branding of a local gastropub and brewery. Her understanding in the economics of a trend allows her to assist clients in evaluating the market trends, the demographic of an area and the most suited locations for their business. She has worked at Keegan & Coppin Co. Inc. since 2015.