While working in real estate investment Alex recognized that there is a way to make it easier for home sellers to get better prices for their homes—and that is not offered by most agents out there. Alex believes that selling his clients home should be painless—and profitable—and that is why he started this own company. In his business, he does not just take listings; he provides a business-minded, strategic approach to home sales. That means he uses market research and data to price his client’s property correctly from day one, and then implement marketing strategies that they have developed from their years of experience (plus some super-secret techniques) to make sure potential buyers hear about his clients listing. In this competitive market, some real estate agents treat their clients like a number, not a person. Alex is committed to providing the same kind of personal service to every client he works with.