Broadacre House sits in a highly prominent location at the junction of Market Street and John Dobson Street. The surrounding area is undergoing significant regeneration, with the adjoining property under development for a new residential block and Plummer House having been developed into contemporary student housing. The planned regeneration of Pilgrim Street will further enhance the area with new retail, leisure, office and hotel provision. The surrounding area is a successful commercial area especially with technology companies and is only a short walk from Grey Street, Northumberland Street, the Quayside and Monument Metro Station.