Desert Rose AS#3 is located in the southwestern corner of Rancho Mirage's Section 19 Planning area, the property spans Planning Areas 1.01 and 1.02, which are the least intense areas in the section. These areas feature elevated topography and a maximum floor-area ratio (FAR) of 0.35–0.40. The property allows for low-density residential (Planning Area 1.01), medium to high-density residential and mixed-use (Planning Area 1.02). Additionally, a boutique hotel with up to 150 rooms is planned as part of the lifestyle center (Planning Area 1.01). The site is situated at the intersection of Dinah Shore Drive and Bob Hope Drive, both of which are key corridors with high traffic volumes. Dinah Shore Drive sees approximately 16,709 vehicles per day, and Bob Hope Drive experiences 15,465 vehicles per day, providing excellent visibility and accessibility.