The Serif is a transformative project located on a commanding corner on San Francisco’s iconic Market Street corridor. The available space consists of 6,000 SF and is complimented with 242 residential condominiums, the 250-room LINE Hotel, and a dedicated non-profit space. Combined with ample outdoor, publicly accessible open areas, this community-oriented development will enliven the neighborhood, activate the public realm, and provide gathering and employment opportunities for the community. The striking 12-story building is the result of a collaboration between conceptual architect Bjarke Ingels Group of Denmark, interior architect IwamotoScott of San Francisco, and architect of record Handel Architects of San Francisco. The result is unlike anything in The City—in form, in color, in style. The bright white, textured facade takes cues from contemporary architecture, while the flatiron at Market and Turk Streets recalls early 20th century San Francisco. Also noteworthy is the variety of window shapes and sizes, connecting the building’s interior with the surrounding area.