Attractive Pricing: Priced at $11M ($90,909 per room before PIP; $99,174 per room after an estimated $1M PIP), significantly below Austin's market average of $160K–$180K per key. Prime Location & Strong Brand: Located in a high-growth market, the Hampton Inn, ranked as the #1 hospitality brand, offers a 60% reservation contribution, driving occupancy and guest loyalty. Operational Turnaround: Under new ownership since August 2022, improved expense control, revenue optimization, and sales management have boosted profitability and revenue, which is currently $2.9M even before PIP completion. Market Potential: The hotel ranks 3rd in occupancy (66.1%) but 5th in ADR ($98.23), leaving substantial room for ADR growth post-renovations compared to the competitive set’s ADR of $115. Franchise Flexibility & PIP: A partial $1M Forever Young PIP is required, with Hilton offering opportunities for a 15-year Spark Hotel conversion or continued branding beyond the current franchise term ending in 2030. Motivated Seller: The developer-owner seeks to sell to free up capital for other projects, making this a compelling investment opportunity.