Forest Plaza is a grocery anchored shopping center located in the main retail trade area of Fond du Lac. The trade area services the entire Fond du Lac MSA which consists of over 100,000 people with an average household income of around $80,000. The trade area is experiencing a revitalization with the redevelopment of Forest Mall into a proposed Meijer-anchored power center and the redevelopment of the former Shopko into Hobby Lobby and Ollie's.