Portillo's (NASDAQ: PTLO) is a fast-casual restaurant concept known for its menu of iconic Chicago-style street food. Portillo's serves customers through high-energy, multichannel restaurants designed to ignite the senses and create a memorable dining experience. As the fifth-most populous metro area in the United States, Houston houses more than 7.4 million people in southeastern Texas. Roughly one-third of residents live in the city of Houston. Local population counts also exceed 100,000 residents in Pasadena, Pearland, The Woodlands, Sugar Land and League City. The market is composed of nine counties: Harris, Galveston, Brazoria, Fort Bend, Chambers, Montgomery, Austin, Liberty and Waller.