Esporta Plaza is located in a heavy retail corridor of Niagara County and is adjacent to Fashion Outlets of Niagara Falls which attracts tourists visiting the Niagara Falls area and shoppers from Toronto and its surrounding suburbs. Over 10 million tourists visit Niagara Falls annually and shopping is their #1 activity. Two million New Yorkers and 3.5 million Canadians live within a one-hour drive of the center. Esporta Plaza is minutes from Seneca Niagara Casino in downtown Niagara Falls and is within easy access to four international bridges connecting the United States to Canada. Niagara Falls is listed as one of the seven natural wonders of the world and is the number one natural tourist destination in New York State.