Gateway Mall is the only enclosed shopping center in Lincoln, NE. The Mall continues to be renovated which allows for many strong retailers. It is the main destination for many shoppers due to its premier shopping and dining offerings. Gateway Mall is located in the heart of Lincoln, NE on 61st and "O" Street with strong traffic counts. This is a major retail and office corridor and one of the highest profile retail locations in Lincoln. The trade area has a population of over 1.3MM people. The University of Nebraska-Lincoln, State Capital and all government offices are in close proximity which gives a strong base of shoppers.