The Strand is one of the premier destinations on the historic Pacific Coast Highway along 5th Street in Downtown Huntington Beach, combining a unique blend of shopping, dining, and entertainment. Situated just steps from the beach and the iconic pier, The Strand offers an inviting atmosphere with a modern feel that attracts both locals and tourists year-round.
With visions of making its mark on the City’s historic downtown landscape, The Strand is currently undergoing exciting changes to enhance the visitor experience. Through thoughtful renovations and by carefully curating a diverse mix of retail and dining options, The Strand aims to create a dynamic environment where each business complements the others, fostering a sense of community and attracting a wide range of customers. These strategic initiatives will entice locals, tourists, and the Huntington Beach workforce alike to shop, stay, dine, and play at The Strand.
Perfectly positioned along the iconic Pacific Coast Highway (PCH) with 43,000 cars passing daily, this high-profile retail destination is at the center of Huntington Beach’s vibrant energy. Surrounded by a thriving community of over 230,000 residents and over 100,000 within just 3 miles, The Stand benefits from a built-in customer base and nonstop foot traffic. Better known as Surf City USA, Huntington Beach is a world-renowned location that attracts 12 million beach visitors annually and hosts over 400 events per year, including The US Open of Surfing, the largest Independence Day celebration west of Mississippi, and a top candidate to host surfing in the 2028 Olympics. This oceanfront retail opportunity is just 20 minutes from Disneyland, providing the closest coastal escape for the millions who visit each year.