Costco Outlots Available - Build to Suit or Sale 4.81 & 2.44 Acres of prime retail development land on the southwest corner of McCarthy Road and Wisconsin Avenue (Hwy. 96). Directly across from Menards and just west of the 1,200,000 square foot Fox River Mall. Traffic Count: Wisconsin Avenue: 29,400 Vehicles per day. College Avenue: 32,700 Vehicles per day. See Broker for pricing. The City of Appleton is the center of the Fox Cities which is in turn the activity center of Northeastern Wisconsin. The 1,200,000 SF Fox River Mall is the generator of regional business which has driven commercial development in the area.