• Market Strength & Opportunity: Lubbock, the "Hub City," is a key economic, educational, and healthcare center with strong transportation connectivity. The hotel leads the market with 77.6% occupancy (Dec 2024), outperforming the comp set at 42.2%. • PIP & Conversion Options: Buyers can maintain the Extended Stay America brand with a $736,000 PIP to increase ADR by $10-$15 or convert to Candlewood Suites with a $2.3M PIP, positioning the hotel for higher-tier revenue potential with ADRs of $90-$95. • Competitive Advantage: If converted, the hotel would be the only Candlewood Suites in the Lubbock MSA, securing a dominant market position, attracting corporate and extended-stay travelers, and driving revenue to $2.2M+ annually. • Reason for Sale: The hotel is part of a larger portfolio, and the seller is gradually divesting assets to free up capital for future investments.