Rimrock Plaza currently has ±6,000 SF Retail Space available among other shop space opportunities. Prime Location: Situated on the south side of E. Palm Canyon Drive at the intersection of Gene Autry Trail, offering easy access to the entire Coachella Valley and unbeatable visibility to ±45,291 cars per day. Strong Co-Tenant Mix: Anchored by major tenants such as Vons, Vons Fuel Station, and Eisenhower Health Center, creating a steady flow of foot traffic and cross-shopping opportunities. High Visibility and Accessibility: Prominent location with unobstructed visibility, abundant private parking, and a unique mountainside setting. Growing Residential Area: A new 80+ residential home development is underway on the vacant land adjacent to Rimrock Plaza by Lennar Homes, adding value to the center and providing a growing customer base for businesses. Population Growth: Over 185,000 full time residents within a 15 minute drive and over a million residents seasonally. Affluent Area: Average household income in the immediate area exceeds $88,000 increasing by double during season. Consumer Spending: High levels of consumer spending across all categories, including food and alcohol, entertainment, apparel, and healthcare.