Sunshine Square is very well-located in central Lubbock. The center has frontage along the highly trafficked 50th Street that has nearly 20,000 vehicles per day. Sunshine Square is located in Lubbock, TX (known as the "Hub City") that has a metropolitan population of 300,000+ and a regional population of 600,000+. Lubbock's retail commerce and banking sectors have drawn in residents from all across the Texas Panhandle and even from eastern New Mexico. Lubbock is a travel and destination hub for many retail shoppers in the surrounding region. Lubbock is home to major economic drivers such as Texas Tech University, Texas Tech Health Sciences Center, Covenant Hospital, Lubbock Christian University, South Plains College, and agriculture.