The property is a generational asset located just 1.2 miles from the world-famous Las Vegas Strip. It is the closest cannabis store to the west entrance of the UNLV campus, which includes prominent facilities such as the Thomas & Mack Center, track, softball, baseball, soccer, tennis, and intramural fields. Positioned at the iconic hard corner of Paradise and E Harmon, the location experiences a high traffic count of 64,500 vehicles per day. It is situated in a dense resort corridor with over 2,500 hotel rooms within 0.3 miles of the property. Additionally, the property benefits from a built-in customer base, with 124,133 residents within a 3-mile radius and 392,211 residents within a 5-mile radius.