Located in the heart of Bloomsbury just off Russell Square Gardens, the property is situated underneath the Royal National Hotel. Russell Square Station is a 2-minute walk away. The Royal National Hotel sleeps 3,500 guests per night. With a breakfast take-up rate of only 50%, this unit provides the opportunity to capitalise on the large number of guests who choose to go elsewhere to eat. Within Bloomsbury, there is a dense student population of circa 76,000 students between UCL, SOAS and University of London. The area is home to 17,000 local residents and 70,000 office workers. The area is a key tourist destination with the British Museum attracting 6 million visitors annually.