Located on the west side of Chula Vista, the Third Avenue Village is a historical architectural district that features a newly renovated and picturesque business area, an emerging cultural arts and craft brew scene, and a unique collection of boutiques, eateries and services. The City of Chula Vista itself is located at the center of one of the richest cultural, economic and environmentally diverse zones in the United States. It is the second-largest City in San Diego County and there have been exceptional advances made in preparing the City for business expansion and attraction, collaborating with Baja California officials, and creating an environment for economic growth and prosperity. The City has established economic development initiatives that have created quality infrastructure, a strong consumer base and a well-educated and experienced workforce.