Bloomington, Indiana, southwest of Indianapolis in Central Indiana, is the home of Indiana University. The Bloomington Center is located along the city's major retail thoroughfare at 2813 East 3rd Street, with average daily traffic of 20,000 + cars and with excellent visibility and ingress/egress. Anchored by Aldi's and Party City, the center is adjacent to Macy's, Target, and Best Buy. The area boasts a daytime population of 49,264 employees.