A gem of history, the 25 room Columbia Hotel is an unexpected urban retreat, welcoming guests to take a step back in time. Dedication has been taken to preserve the historic details and uniqueness of the building that stood through depression, war, boom and bust cycles of Southern Oregon and changing economics.  Now The Columbia Hotel is ready for a new operator to carry on the tradition of 111 years of operation, the longest of any continuously operating hotel in Oregon. Located on the second floor of the Enders Building, the first concrete commercial structure in Ashland at 262 E Main Street, the Columbia Hotel is a former European-style hotel and the oldest hotel in Ashland.  The building is listed on the National Register of Historic Places and the hotel charms guests with its high ceilings, beautiful woodwork, thoughtful touches, and outstanding location in the heart of downtown Ashland. Selected as a Top 10 Finalist in Outside magazine’s search for the “Best Town in America,” Ashland is the crown jewel of Southern Oregon. Known as a culturally rich destination for tourism, entertainment, entrepreneurship, and breathtaking outdoor experiences, this thriving town greets 450,000 annual visitors and is also home to Southern Oregon University’s nearly 6,000 students. The world-renowned Oregon Shakespeare Festival is held in Ashland with approximately 150 wineries in the surrounding area.