From its perch overlooking the Genesee River, First Federal Plaza provides a unique blend of modern updates, retro-cool style, and untapped potential. The property is currently 45% occupied, presenting a unique window of opportunity to redevelop several floors of the main tower for multi-family residential or other potential uses. The surrounding area is seeing a massive amount of ongoing investment including the City‘s “ROC The Riverway“ which brought $15 million in upgrades to the attached garage, rooftop park and pedestrian bridge. 2024 also saw the arrival of Constellation Brands 170,000 sf world headquarters directly across Main Street. A Cultural Touchstone Since its construction in 1974, First Federal Plaza has occupied a unique spot in the Rochester community. For an older generation that recalls taking the glass elevator to dine at the revolving “Changing Scenes“ restaurant, or a younger demographic that are simply interested in boarding the flying saucer that landed on the roof, First Federal Plaza‘s distinctive architecture makes it instantly recognizable and presents an unrivaled opportunity to redevelop and relaunch a project with built-in community visibility and marketing potential.