The Standard at Berkeley at 2580 Bancroft Way is located directly across from the UC Berkeley campus. The Standard is a newer 8-story, 407-bed luxury student housing project. The ground floor consists of 7,945 square feet of retail divided between 4 retail spaces including 2 retail suites in the Julia Morgan land-marked Fred Turner building. The Telegraph Ave & Bancroft Way intersection, half a block from the project serves as the terminus of the University’s south entrance and records some of the highest foot traffic counts in the Bay Area. Daily +/-57,637 Student & UC Berkeley employee customer base