Since 1938, Rice Village has grown in acreage and appeal by way of barber and deli shops, mom-and-pops, and quirky variety stores, evolving over the years to gather beloved eateries, design boutiques, and innovative brands into our fold. Still today, the magic is in the mélange—from the lovable mix of shops and variegated architecture to that palpable quality of a place touched by generations of merchants and families. The Village has always nurtured an atmosphere of relaxed discovery—whether in uncovering of new brands or revisiting timeless favorites—with colorful storefronts and canopied restaurants that welcome both practical and leisurely pursuits. Ongoing renovations and innovations keep the district flush with the kind of vibrancy and versatility inherent to a village experience.