Originally the site of the area's main cooperative, the building has had many lives. It now has been positioned as a multipurpose building with many retail and office users. Over $1,000,000 in renovations were completed in 2017, with a professional touch that reflects the commitment to quality and re-investment shared by the owners. EastRidge Center faces Hastings Way, a primary corridor running along the east side of the city connecting the north and east neighborhoods to the south side and I94. It also abuts Altoona, WI along Fairfax and Spooner Ave.