Originally constructed in 1982 as the Hyatt Regency, this iconic asset marked the beginning of downtown Greenville’s transformation, catalyzing decades of intentional urban revitalization. Anchored along the award-winning North Main corridor, the property’s history parallels the city’s most celebrated developments, including the Peace Center, Reedy River Park, and Fluor Field. Today, that legacy continues with the reimagining of NOMA Square—a strategic redevelopment poised to become the next centerpiece of downtown activity. At its core stands NOMA Tower, a premier Class A office destination offering market-leading amenities that include 24-hour on-call catering, available valet services, and an unparalleled address within one of the Southeast’s most dynamic downtown environments.