Sierra Vista Plaza is a high traffic retail center anchored by Safeway and CVS, located at 2260 E. Fry Blvd., Sierra Vista, AZ. End Cap Available! Call Today. Located at the southeast corner of Fry Blvd. and Coronado Dr., at one of the busiest intersections in Sierra Vista. Sierra Vista is the largest population center in southeastern Arizona and the retail hub of Cochise County.