Settled in a long valley in the coastal mountains of Southern California, Escondido, which means “hidden” in Spanish, lies in the midst of gently rolling hills, avocado and citrus groves. Escondido provides a thriving urban environment situated about 18 miles inland, 100 miles south of Los Angeles, 30 miles northeast of San Diego, and 16 miles from the Coast of Encinitas. The City of Escondido is a vibrant and diverse community with a population of 151,038 as of April 1, 2020. The downtown heart of Escondido, Central Escondido, is an artistic blend of historic and new. It’s the location of the city’s oldest park, Grape Day Park, and the California Center for the Arts, Escondido. The brick-paved sidewalks that line Grand Avenue run past a variety of boutiques, gift shops, and bakeries. The City’s economy is one of the most diversified in North San Diego County. Industries such as healthcare, specialty food, and beverage manufacturing, agriculture, professional services, and precision manufacturing all call Escondido home. Home to dozens of innovative companies and entrepreneurs Escondido is emerging as a regional economic leader at the forefront of job development and new industries. Escondido is a wonderful place to visit, live, work, play, or do business, and provides a business-friendly environment. Providing easy access to all the many cultural, arts, and entertainment offerings of nearby San Diego.