Chico Crossroads is situated at the southeast corner of E. 20th Street and Dr. Martin Luther King Jr. Parkway along Highway 99 and is part of the retail epicenter of the Chico region. The center is visible to nearly 98,000 cars per day and is anchored by FoodMaxx, Bed, Bath & Beyond, Michaels, Cost Plus World Market and Evans Furniture Galleries. Chico's population and housing growth continues to be among the highest in Butte County.