The massive growth this community is currently experiencing can be attributed to several factors. Brookland is uniquely located along Highway 49 between Jonesboro and Paragould. The opening of the new $500 million NEA Baptist Healthcare System has created an economic boom along the Highway 49 corridor north of Jonesboro. The majority of all development money spent in Paragould is focused in it's southern region. As more and more families desire to live on the outskirts of both of these cities, they are getting pushed further and further out, landing them in Brookland. As a result, the school district is growing, several new housing developments are being constructed, and the city is needing to expand their borders.