Fiesta Plaza Shopping Center is the primary hub for retail businesses for all of northern Sonoma Valley. It is home to a variety of well known tenants including Dollar Tree, soon to be completed Big 5 Sporting Goods, a sizeable grocery store focusing on products directed toward the Hispanic community, a hair salon, a nail salon, Taqueria Sonoma, and Olde Sonoma Public House (brewery). The north wing of the center is in the process of being refurbished and upgraded and is ideally positioned to take advantage of the very fast growing Springs area of Sonoma Valley. A new 176 unit apartment building directly across the street on Sierra Way will be ready for occupancy before the end of 2023. The center is located on 3.62 acres at the lighted intersection of California State Highway 12 and Siesta Way. The property contains 319 parking spaces.