At the base of Smoky Mountain National Park which hosts over 14 million visitors annually, The Shops at Pigeon Forge provide a centrally located destination for name brand and boutique retailers that foster a critical mass of shopping. Market drivers include local attractions like Dollywood Theme Park, Dixie Stampede etc, Mountain Mile, and the Cal Ripken Experience etc. Teaster lane is going thru signifiant development and drawing in larger numbers with new attractions like The Island.