Located in the town of Penfield on Penfield Road across from Panorama Plaza, this site is in the heart of a trade area that serves the suburbs of Penfield, Brighton, East Rochester, as well as communities on the east side of the City of Rochester. This creates a large and diverse trade area population that is overwhelming college educated working professionals and firmly middle- to upper-middle class. The site is just three minutes from NY-441, a major east-west road in the Rochester MSA. Nearby retailers of note include Tops, Home Depot, Planet Fitness, Walgreens, Rite Aid, M&T Bank, Citizens Bank, Burger King, Popeyes, Dollar Tree, Advance Auto Parts, and Harbor Freight.