The Quay, located near the Broward County Convention Center, benefits from significant traffic due to its prime location. With a local population of over 225,000 residents within a 5-mile radius, it attracts both locals and cruise ship tourists, adding to the area’s vibrant atmosphere. The strong daytime population enhances its bustling nature, making it a hotspot for business and leisure. Additionally, the area experiences high vehicle traffic, with approximately 45,000 vehicles passing through each day, ensuring consistent footfall and visibility for businesses operating there.