Simcoe Town Centre serves the primary market trade area of the Southwestern Ontario Town of Simcoe which is located on the beautiful north shore of Lake Erie. As the largest enclosed urban centre in Norfolk, Simcoe Town Centre also serves a very large secondary market. Simcoe Town Centre is anchored by a recently renovated Food Basics and Giant Tiger. Other national tenants include Ardene, Bell, CBI Health, EasyHome, Northern Reflections and Reitmans.