Forum Shopping Center is located along Stadium Boulevard, Columbia's only four lane road linking I-70 and highway 63. The central location allows the Forum Shopping Center to service all areas of the Columbia market. The center is anchored by Columbia's most upscale grocer, Schnucks and the Goodrich Forum 8 movie theater. The Forum Shopping Center is one of Columbia's most established destinations with roots dating back to the mid 1960s. With expansions, additions and immaculate upkeep, the center remains the standard for the region. The Forum Shopping Center is located in a highly affluent section of Columbia. Within 1-mile of the shopping center, the average household income is $98,061. The 5-mile population is 118,078 with a daytime population exceeding 163,000.