The Property. The Herald Center Property is a nine story retail and office building located at 1 Herald Square (1293 1311 Broadway), directly across West 34th Street from the 2 million SF Macy’s Herald Square department store. The Herald Center Property totals 249,063 SF and was originally constructed in 1902. The Herald Center Property recently underwent an approximately $36.2 million renovation to create the multilevel H & M space, including new vertical transportation features, and to construct a new façade. Herald Center retail and office property underwent major renovations. JEMB has carried out a $50 million beautification project repositioning this 10-story, 250,000 square-foot property to maximize its retail potential. Among the tenants are ASA College, and H&M which opened its largest store in the world in May 2015. The stunning redevelopment of the retail space creates tremendous opportunity for retailers to capture a remarkable audience through Herald Square, one of the world's busiest shopping districts, while enjoying exceptional visibility at the corner of 34th Street and Broadway across from Macy’s. Improvements are also planned for the pedestrian plaza immediately facing Herald Center, further refining this commercial area of Midtown Manhattan, crossroads to millions of people, New Yorkers and tourists alike. In addition to its incomparable access to the vast commuter and intercity transit system, Herald Center borders onto beautiful residential neighborhoods, within a short walking distance. JEMB sat with this investment through the turbulent 1990s but its long-term thinking has done well as the building and area have witnessed a dramatic upsurge and evolution.